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Ogilvy // Kiwi x ComplexCon

I had the chance to take KIWI Shoe Care to the hottest culture event in the country, and reimagine how the heritage shoe cleaning brand could come to life for the niche (but growing) sneaker-head market.

KIWI partnered with Nike artist Julian Gaines to recreate his artist space inside the walls of ComplexCon. Visitors then had the opportunity to interact with his art and share it on their social media platforms.

Footage: Complex and DotDotDash