Ogilvy // POP UP
How does an unknown luxury home care brand make its holiday debut? By placing itself right in the center of Chicago's most luxe shopping mall. What better way to kick off the holidays than by taking over one of the most premium shopping malls in Chicago? Caldrea created an unforgettable sampling opportunity by creating a bespoke architectural moment. The lush House of Caldrea featured an entirely custom build, premium lucite flower installation, luxurious sampling moments, and high-quality samples for all guests.
To launch the pop up, Caldrea hosted a VIP night where influencers were greeted with fragrance-inspired cocktails and other small bites. The pop up also featured custom silk scarves, scented collateral cards, premium giveaway bags, and a custom neon sign.