OGILVY // Bloomingdale’s partnership
For the launch of the new Windex Ocean Plastic bottle, Windex teamed up with Bloomingdale's to convey the importance of saving the oceans from plastic. As part of the collaboration, we launched a fully integrated program that included: an interactive experience that uses virtual reality to show the beauty of the ocean, a redesign of the famous Bloomies bag into a 00% recycled ocean plastic, a flagship window takeover, customizable Designer packaging to support your favorite beach, and a 100ft art installation ‘2000 school of fish’ of entirely recycled plastic.
Results : 617 million impressions in the first month.
FORBES : “An unexpected brand partnership’